/* Tap & Hook — shared styles. Brand: Ink #14213D, Hook Coral #FF5A3C, Deep Coral #C73A22, Cream #FFF8EE */
:root{
  --ink:#14213D; --ink-2:#1d2d52; --coral:#FF5A3C; --coral-deep:#C73A22; --cream:#FFF8EE;
  --cream-2:#FBEFDF; --paper:#FFFFFF; --slate:#5B6472; --teal:#0E8C82; --line:rgba(20,33,61,.12);
  --radius:20px; --radius-sm:12px; --shadow:0 1px 2px rgba(20,33,61,.06),0 12px 32px -12px rgba(20,33,61,.18);
  --shadow-lg:0 2px 4px rgba(20,33,61,.06),0 30px 60px -20px rgba(20,33,61,.35);
  --font-head:"Poppins",system-ui,-apple-system,"Segoe UI",sans-serif;
  --font-body:"Inter",system-ui,-apple-system,"Segoe UI",sans-serif;
  --wrap:1180px; --gutter:clamp(20px,4vw,40px);
  --s1:8px; --s2:16px; --s3:24px; --s4:32px; --s5:48px; --s6:64px; --s7:96px; --s8:128px;
  --section:clamp(72px,10vw,128px);
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--cream);color:var(--ink);font-family:var(--font-body);font-size:17px;line-height:1.65;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
img,video,svg{display:block;max-width:100%}
a{color:var(--coral-deep);text-underline-offset:3px;text-decoration-thickness:1.5px}
a:hover{color:var(--ink)}
:focus-visible{outline:3px solid var(--coral-deep);outline-offset:3px;border-radius:6px}
h1,h2,h3,h4{font-family:var(--font-head);color:var(--ink);margin:0;letter-spacing:-.02em;line-height:1.12}
h1{font-size:clamp(2.5rem,5.6vw,4.4rem);font-weight:800;letter-spacing:-.035em;line-height:1.04}
h2{font-size:clamp(2rem,3.6vw,2.9rem);font-weight:700;letter-spacing:-.03em}
h3{font-size:1.25rem;font-weight:600}
p{margin:0}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 var(--gutter)}
.narrow{max-width:760px}
.skip{position:absolute;left:-999px;top:8px;background:var(--ink);color:var(--cream);padding:10px 16px;border-radius:8px;z-index:100}
.skip:focus{left:8px}
.sr-only{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

/* Header */
.site-header{position:sticky;top:0;z-index:50;background:rgba(255,248,238,.82);backdrop-filter:saturate(1.4) blur(14px);-webkit-backdrop-filter:saturate(1.4) blur(14px);border-bottom:1px solid transparent;transition:border-color .2s,background .2s}
.site-header.scrolled{border-bottom-color:var(--line);background:rgba(255,248,238,.94)}
.nav{display:flex;align-items:center;justify-content:space-between;height:72px;gap:var(--s3)}
.brand{display:inline-flex;align-items:center;gap:10px;text-decoration:none;color:var(--ink);font-family:var(--font-head);font-weight:800;font-size:1.2rem;letter-spacing:-.02em}
.brand:hover{color:var(--ink)}
.brand svg{width:34px;height:34px;flex:none}
.amp{color:var(--coral)}
.brand .amp{color:var(--coral-deep)}
.nav-links{display:flex;align-items:center;gap:6px;list-style:none;margin:0;padding:0}
.nav-links a{display:block;padding:8px 14px;border-radius:999px;color:var(--ink);text-decoration:none;font-weight:500;font-size:.95rem}
.nav-links a:hover{background:rgba(20,33,61,.06)}
.nav-links a[aria-current="page"]{background:rgba(20,33,61,.07)}
.nav-links .tag-link{display:inline-flex;align-items:center;gap:6px}
.nav-links .tag-link::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--teal)}
.nav-links .btn{margin-left:10px;padding:10px 18px}
.nav-toggle{display:none;background:none;border:0;width:44px;height:44px;border-radius:12px;cursor:pointer;color:var(--ink);align-items:center;justify-content:center}
.nav-toggle:hover{background:rgba(20,33,61,.06)}
.nav-toggle svg{width:24px;height:24px}
.nav-toggle .close{display:none}
.nav-open .nav-toggle .open{display:none}
.nav-open .nav-toggle .close{display:block}
@media (max-width:940px){
  .nav-toggle{display:inline-flex}
  .nav-links{position:fixed;inset:72px 0 auto 0;flex-direction:column;align-items:stretch;gap:2px;background:var(--cream);padding:12px var(--gutter) 24px;border-bottom:1px solid var(--line);box-shadow:0 24px 40px -24px rgba(20,33,61,.3);transform:translateY(-8px);opacity:0;visibility:hidden;transition:opacity .2s,transform .2s,visibility 0s .2s}
  .nav-open .nav-links{opacity:1;transform:none;visibility:visible;transition:opacity .2s,transform .2s}
  .nav-links a{padding:14px 12px;font-size:1.05rem;border-radius:12px}
  .nav-links .btn{margin:10px 0 0;justify-content:center;padding:14px}
}

/* Buttons */
.btn{display:inline-flex;align-items:center;gap:10px;font-family:var(--font-head);font-weight:600;font-size:1rem;line-height:1;padding:16px 26px;border-radius:999px;text-decoration:none;border:2px solid transparent;cursor:pointer;transition:transform .15s,box-shadow .2s,background .2s,color .2s}
.btn svg{width:18px;height:18px;transition:transform .2s}
.btn:hover svg{transform:translateX(3px)}
.btn-primary{background:var(--coral-deep);color:#fff;box-shadow:0 10px 24px -10px rgba(199,58,34,.7)}
.btn-primary:hover{background:#ad301b;color:#fff;transform:translateY(-1px)}
.btn-coral{background:var(--coral);color:var(--ink)}
.btn-coral:hover{background:#ff6f55;color:var(--ink);transform:translateY(-1px)}
.btn-ghost{background:transparent;color:var(--ink);border-color:rgba(20,33,61,.18)}
.btn-ghost:hover{border-color:var(--ink);color:var(--ink)}
.btn-light{background:transparent;color:var(--cream);border-color:rgba(255,248,238,.35)}
.btn-light:hover{border-color:var(--cream);color:var(--cream)}
.btn-row{display:flex;flex-wrap:wrap;gap:12px}

/* Generic section bits */
section{padding:var(--section) 0}
.eyebrow{display:inline-flex;align-items:center;gap:10px;font-family:var(--font-head);font-weight:600;font-size:.82rem;letter-spacing:.12em;text-transform:uppercase;color:var(--coral-deep);margin-bottom:var(--s2)}
.eyebrow::before{content:"";width:22px;height:2px;background:currentColor;border-radius:2px}
.eyebrow.teal{color:var(--teal)}
.section-head{max-width:720px;margin-bottom:var(--s6)}
.section-head p{margin-top:var(--s2);color:var(--slate);font-size:1.12rem}
.section-head.center{margin-left:auto;margin-right:auto;text-align:center}
.lead{font-size:clamp(1.1rem,1.6vw,1.28rem);color:var(--slate);line-height:1.6}
.muted{color:var(--slate)}
.small{font-size:.9rem}
.pill{display:inline-flex;align-items:center;gap:8px;padding:8px 14px 8px 10px;border-radius:999px;background:var(--paper);border:1px solid var(--line);font-size:.9rem;font-weight:500;color:var(--ink);box-shadow:0 1px 2px rgba(20,33,61,.05)}
.pill .dot{width:8px;height:8px;border-radius:50%;background:var(--coral);box-shadow:0 0 0 4px rgba(255,90,60,.18)}
.alt{background:var(--paper)}
.rule{border:0;border-top:1px solid var(--line);margin:0}

/* Hero */
.hero{position:relative;padding:clamp(48px,7vw,96px) 0 var(--section);overflow:hidden}
.hero::before,.hero::after{content:"";position:absolute;border-radius:50%;filter:blur(60px);z-index:-1;pointer-events:none}
.hero::before{width:620px;height:620px;right:-140px;top:-160px;background:radial-gradient(circle,rgba(255,90,60,.22),rgba(255,90,60,0) 70%)}
.hero::after{width:520px;height:520px;left:-220px;bottom:-200px;background:radial-gradient(circle,rgba(14,140,130,.12),rgba(14,140,130,0) 70%)}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(40px,6vw,96px);align-items:center}
.hero h1{margin:var(--s3) 0}
.hero h1 .hl{position:relative;white-space:nowrap;z-index:0}
.hero h1 .hl::after{content:"";position:absolute;left:-2%;right:-2%;bottom:.06em;height:.3em;background:var(--coral);opacity:.35;border-radius:6px;z-index:-1}
.hero .lead{max-width:560px}
.hero .btn-row{margin-top:var(--s5)}
.hero-note{margin-top:var(--s4);display:flex;flex-wrap:wrap;gap:8px 22px;color:var(--slate);font-size:.93rem}
.hero-note span{display:inline-flex;align-items:center;gap:8px}
.hero-note svg{width:16px;height:16px;color:var(--teal)}
.hero-visual{position:relative;display:flex;justify-content:center}
.hero-visual .phone{width:min(330px,80vw);transform:rotate(2deg)}
.float-chip{position:absolute;background:var(--paper);border-radius:14px;padding:12px 16px;box-shadow:var(--shadow);font-size:.86rem;line-height:1.35;border:1px solid var(--line)}
.float-chip strong{display:block;font-family:var(--font-head);font-size:.95rem}
.float-chip.one{left:0;top:16%}
.float-chip.two{right:-4px;bottom:14%}
.float-chip .k{display:inline-block;width:22px;height:22px;border-radius:7px;background:var(--coral);color:var(--ink);font-weight:700;font-family:var(--font-head);text-align:center;line-height:22px;font-size:.8rem;margin-right:6px}

/* Phone / video frame */
.phone{position:relative;aspect-ratio:9/16;border-radius:34px;padding:9px;background:linear-gradient(160deg,#22325a,var(--ink));box-shadow:var(--shadow-lg)}
.phone::before{content:"";position:absolute;top:17px;left:50%;transform:translateX(-50%);width:62px;height:6px;border-radius:6px;background:rgba(255,255,255,.18);z-index:2}
.phone video,.phone img{width:100%;height:100%;object-fit:cover;border-radius:26px;background:#0b1428}
.phone.placeholder{background:repeating-linear-gradient(135deg,var(--cream-2) 0 12px,var(--cream) 12px 24px);border:2px dashed rgba(20,33,61,.18);box-shadow:none;display:flex;align-items:center;justify-content:center;text-align:center;padding:24px}
.phone.placeholder::before{display:none}
.phone.placeholder .ph-inner{max-width:200px}
.phone.placeholder .ph-icon{width:48px;height:48px;border-radius:14px;background:var(--paper);display:grid;place-items:center;margin:0 auto 14px;box-shadow:var(--shadow)}
.phone.placeholder .ph-icon svg{width:22px;height:22px;color:var(--coral-deep)}
.phone.placeholder strong{display:block;font-family:var(--font-head);font-size:1rem}
.phone.placeholder span{display:block;font-size:.88rem;color:var(--slate);margin-top:4px}

/* Proof strip */
.proof{padding:0}
.proof-inner{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:var(--s3);padding:var(--s4) 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.proof-inner p{font-family:var(--font-head);font-weight:600;font-size:1.05rem}
.proof-list{display:flex;flex-wrap:wrap;gap:10px 28px;list-style:none;margin:0;padding:0;color:var(--slate);font-size:.95rem}
.proof-list li{display:flex;align-items:center;gap:8px}
.proof-list li::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--coral)}

/* Cards */
.grid{display:grid;gap:var(--s3)}
.grid-4{grid-template-columns:repeat(4,1fr)}
.grid-3{grid-template-columns:repeat(3,1fr)}
.grid-2{grid-template-columns:repeat(2,1fr)}
.card{background:var(--paper);border:1px solid var(--line);border-radius:var(--radius);padding:var(--s4);box-shadow:0 1px 2px rgba(20,33,61,.04);transition:transform .2s,box-shadow .2s,border-color .2s}
.card h3{margin-bottom:10px}
.card p{color:var(--slate)}
.icon{width:48px;height:48px;border-radius:14px;display:grid;place-items:center;background:rgba(255,90,60,.12);color:var(--coral-deep);margin-bottom:var(--s3)}
.icon svg{width:24px;height:24px}

/* Niche cards */
.niche{display:flex;flex-direction:column;min-height:240px;text-decoration:none;color:var(--ink)}
a.niche:hover{transform:translateY(-4px);box-shadow:var(--shadow);border-color:rgba(14,140,130,.45);color:var(--ink)}
.niche .status{align-self:flex-start;font-size:.75rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase;padding:5px 10px;border-radius:999px;margin-bottom:auto}
.status.live{background:rgba(14,140,130,.12);color:#0a6b63}
.status.soon{background:rgba(20,33,61,.06);color:var(--slate)}
.niche h3{margin-top:var(--s5)}
.niche p{font-size:.95rem;margin-top:6px}
.niche .go{margin-top:var(--s3);display:inline-flex;align-items:center;gap:8px;font-weight:600;color:#0a6b63}
.niche .go svg{width:16px;height:16px}
.niche.is-soon{background:transparent;border-style:dashed;box-shadow:none}
.niche.is-soon h3{color:var(--slate)}
.niche.live-card{background:linear-gradient(160deg,#fff 40%,rgba(14,140,130,.07))}
.under-note{margin-top:var(--s4);color:var(--slate)}

/* Work */
.work-grid{display:grid;grid-template-columns:repeat(3,minmax(0,300px));gap:clamp(24px,4vw,56px);justify-content:center;align-items:start}
.work-item figcaption{margin-top:var(--s3);text-align:center}
.work-item figcaption strong{display:block;font-family:var(--font-head);font-size:1.05rem}
.work-item figcaption span{display:block;font-size:.9rem;color:var(--slate);margin-top:4px}
.work-item figure{margin:0}
.badge{display:inline-block;font-size:.72rem;font-weight:600;letter-spacing:.06em;text-transform:uppercase;background:var(--ink);color:var(--cream);padding:4px 9px;border-radius:999px;margin-bottom:8px}
.honest-note{margin-top:var(--s6);display:flex;gap:14px;align-items:flex-start;max-width:760px;margin-left:auto;margin-right:auto;padding:var(--s3);border-radius:var(--radius);background:var(--cream);border:1px solid var(--line);font-size:.95rem;color:var(--slate)}
.alt .honest-note{background:var(--cream)}
.honest-note svg{width:22px;height:22px;flex:none;color:var(--teal);margin-top:2px}

/* Steps / flow */
.flow{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(5,1fr);gap:var(--s3);counter-reset:step;position:relative}
.flow::before{content:"";position:absolute;left:10%;right:10%;top:27px;height:2px;background:linear-gradient(90deg,var(--coral),rgba(255,90,60,.15))}
.flow li{position:relative;counter-increment:step}
.flow .num{position:relative;width:56px;height:56px;border-radius:50%;display:grid;place-items:center;background:var(--paper);border:2px solid var(--coral);font-family:var(--font-head);font-weight:700;color:var(--ink);margin-bottom:var(--s3);box-shadow:0 0 0 8px var(--cream)}
.alt .flow .num{box-shadow:0 0 0 8px var(--paper)}
.flow li:last-child .num{background:var(--coral);border-color:var(--coral)}
.flow .when{display:inline-block;font-size:.78rem;font-weight:600;letter-spacing:.05em;text-transform:uppercase;color:var(--coral-deep);margin-bottom:6px}
.flow h3{font-size:1.12rem;margin-bottom:8px}
.flow p{color:var(--slate);font-size:.95rem}
.flow-foot{margin-top:var(--s5);color:var(--slate);font-size:.95rem;text-align:center}

/* Pricing */
.pricing{display:grid;grid-template-columns:repeat(3,1fr);gap:var(--s3);align-items:stretch}
.plan{display:flex;flex-direction:column;background:var(--paper);border:1px solid var(--line);border-radius:24px;padding:var(--s5) var(--s4) var(--s4)}
.plan h3{font-size:1.15rem}
.plan .tagline{color:var(--slate);font-size:.95rem;margin-top:4px;min-height:1.6em}
.price{display:flex;align-items:baseline;gap:8px;margin:var(--s3) 0 var(--s1)}
.price .amt{font-family:var(--font-head);font-weight:700;font-size:3.2rem;letter-spacing:-.04em;line-height:1}
.price .per{color:var(--slate);font-size:.95rem}
.plan .files{font-weight:600;font-size:.95rem;padding-bottom:var(--s3);border-bottom:1px solid var(--line)}
.plan ul{list-style:none;padding:0;margin:var(--s3) 0 var(--s4);display:grid;gap:12px;font-size:.96rem}
.plan li{display:flex;gap:10px;align-items:flex-start}
.plan li svg{width:18px;height:18px;flex:none;margin-top:4px;color:var(--teal)}
.plan .btn{margin-top:auto;justify-content:center}
.plan.featured{background:var(--ink);color:var(--cream);border-color:var(--ink);box-shadow:var(--shadow-lg);position:relative;transform:translateY(-12px)}
.plan.featured h3,.plan.featured .amt{color:var(--cream)}
.plan.featured .tagline,.plan.featured .per{color:rgba(255,248,238,.75)}
.plan.featured .files{border-color:rgba(255,248,238,.16)}
.plan.featured li svg{color:var(--coral)}
.plan .flag{position:absolute;top:-13px;left:var(--s4);background:var(--coral);color:var(--ink);font-family:var(--font-head);font-weight:600;font-size:.78rem;padding:6px 12px;border-radius:999px}
.retainer{margin-top:var(--s5);display:grid;grid-template-columns:1.2fr 1fr 1fr;gap:var(--s3);align-items:center;padding:var(--s4);border-radius:24px;background:linear-gradient(120deg,rgba(255,90,60,.1),rgba(255,90,60,.02) 60%);border:1px solid rgba(255,90,60,.25)}
.retainer h3{font-size:1.25rem}
.retainer p{color:var(--slate);font-size:.95rem;margin-top:6px}
.ret-opt{background:var(--paper);border-radius:16px;padding:var(--s3);border:1px solid var(--line)}
.ret-opt .amt{font-family:var(--font-head);font-weight:700;font-size:1.8rem;letter-spacing:-.03em}
.ret-opt .amt small{font-size:.95rem;font-weight:500;color:var(--slate);letter-spacing:0}
.ret-opt div{font-size:.93rem;color:var(--slate)}
.price-note{margin-top:var(--s4);text-align:center;color:var(--slate);font-size:.95rem}

/* CTA band */
.cta-band{padding:var(--section) 0}
.cta-box{position:relative;overflow:hidden;background:var(--ink);color:var(--cream);border-radius:32px;padding:clamp(40px,6vw,80px);display:grid;grid-template-columns:1.3fr 1fr;gap:var(--s5);align-items:center}
.cta-box::after{content:"";position:absolute;width:520px;height:520px;right:-160px;top:-200px;border-radius:50%;background:radial-gradient(circle,rgba(255,90,60,.45),rgba(255,90,60,0) 65%);pointer-events:none}
.cta-box h2{color:var(--cream)}
.cta-box p{color:rgba(255,248,238,.8);margin-top:var(--s2);font-size:1.08rem}
.cta-box .eyebrow{color:var(--coral)}
.cta-box .btn-row{position:relative;z-index:1;justify-content:flex-end}
.cta-list{list-style:none;padding:0;margin:var(--s3) 0 0;display:grid;gap:8px;color:rgba(255,248,238,.85);font-size:.98rem}
.cta-list li{display:flex;gap:10px}
.cta-list svg{width:18px;height:18px;flex:none;margin-top:4px;color:var(--coral)}

/* FAQ */
.faq{display:grid;gap:12px}
.faq details{background:var(--paper);border:1px solid var(--line);border-radius:16px;padding:0 var(--s3);transition:border-color .2s}
.faq details[open]{border-color:rgba(20,33,61,.22)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:16px;padding:20px 0;font-family:var(--font-head);font-weight:600;font-size:1.06rem}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"";flex:none;width:28px;height:28px;border-radius:50%;background:var(--cream) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%2314213D' stroke-width='2.2' stroke-linecap='round'%3E%3Cpath d='M12 6v12M6 12h12'/%3E%3C/svg%3E") center/14px no-repeat;transition:transform .2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{padding:0 0 22px;color:var(--slate);max-width:680px}
.faq-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:var(--s6);align-items:start}
.faq-grid .section-head{position:sticky;top:110px;margin-bottom:0}

/* About */
.about{display:grid;grid-template-columns:auto 1fr;gap:var(--s4);align-items:center;max-width:860px;margin:0 auto}
.avatar{width:120px;height:120px;border-radius:32px;background:var(--ink);display:grid;place-items:center;color:var(--cream);font-family:var(--font-head);font-weight:800;font-size:2rem;letter-spacing:-.03em;box-shadow:var(--shadow)}
.avatar .amp{color:var(--coral)}
.about blockquote{margin:0;font-family:var(--font-head);font-weight:500;font-size:clamp(1.2rem,2vw,1.5rem);line-height:1.45;letter-spacing:-.01em}
.about cite{display:block;margin-top:var(--s2);font-style:normal;color:var(--slate);font-size:.95rem}

/* Product chips */
.chips{display:flex;flex-wrap:wrap;gap:10px;list-style:none;padding:0;margin:0}
.chips li{padding:10px 16px;border-radius:999px;background:var(--paper);border:1px solid var(--line);font-weight:500;font-size:.95rem}

/* Footer */
.site-footer{background:var(--ink);color:rgba(255,248,238,.78);padding:var(--s6) 0 var(--s4);font-size:.95rem}
.footer-top{display:grid;grid-template-columns:1.5fr 1fr 1fr;gap:var(--s5);padding-bottom:var(--s5);border-bottom:1px solid rgba(255,248,238,.12)}
.site-footer .brand{color:var(--cream)}
.site-footer .brand .amp{color:var(--coral)}
.site-footer .tag{margin-top:var(--s2);max-width:320px}
.site-footer h2{font-size:.8rem;letter-spacing:.12em;text-transform:uppercase;color:rgba(255,248,238,.6);font-family:var(--font-head);font-weight:600;margin-bottom:var(--s2)}
.site-footer ul{list-style:none;margin:0;padding:0;display:grid;gap:8px}
.site-footer a{color:var(--cream);text-decoration:none}
.site-footer a:hover{color:var(--coral);text-decoration:underline}
.footer-bottom{display:flex;flex-wrap:wrap;justify-content:space-between;gap:12px;padding-top:var(--s3);font-size:.88rem;color:rgba(255,248,238,.65)}

/* Forms */
.form-wrap{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(40px,6vw,88px);align-items:start}
.form-aside{position:sticky;top:110px}
.form-aside ol{margin:var(--s4) 0 0;padding:0;list-style:none;display:grid;gap:var(--s3);counter-reset:a}
.form-aside li{display:grid;grid-template-columns:36px 1fr;gap:14px;counter-increment:a}
.form-aside li::before{content:counter(a);width:36px;height:36px;border-radius:50%;background:var(--paper);border:1.5px solid var(--coral);display:grid;place-items:center;font-family:var(--font-head);font-weight:700;font-size:.9rem}
.form-aside li strong{display:block;font-family:var(--font-head)}
.form-aside li span{color:var(--slate);font-size:.95rem}
.form-card{background:var(--paper);border:1px solid var(--line);border-radius:28px;padding:clamp(24px,4vw,48px);box-shadow:var(--shadow)}
.field{display:grid;gap:8px;margin-bottom:var(--s3)}
.field-row{display:grid;grid-template-columns:1fr 1fr;gap:var(--s3)}
label,.legend{font-weight:600;font-size:.95rem}
.req{color:var(--coral-deep)}
.hint{font-size:.86rem;color:var(--slate);font-weight:400}
input[type=text],input[type=email],input[type=url],select,textarea{width:100%;font:inherit;font-size:1rem;color:var(--ink);background:var(--cream);border:1.5px solid rgba(20,33,61,.16);border-radius:12px;padding:13px 15px;transition:border-color .15s,box-shadow .15s,background .15s}
textarea{min-height:120px;resize:vertical}
input:focus,select:focus,textarea:focus{outline:none;border-color:var(--ink);background:#fff;box-shadow:0 0 0 4px rgba(255,90,60,.2)}
fieldset{border:0;padding:0;margin:0 0 var(--s3)}
.options{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;margin-top:10px}
.options.two{grid-template-columns:repeat(2,1fr)}
.opt{position:relative}
.opt input{position:absolute;opacity:0;inset:0}
.opt label{display:block;height:100%;padding:14px;border-radius:14px;border:1.5px solid rgba(20,33,61,.16);background:var(--cream);cursor:pointer;font-weight:500;transition:border-color .15s,background .15s}
.opt label b{display:block;font-family:var(--font-head);font-weight:600}
.opt label small{display:block;color:var(--slate);font-size:.85rem;margin-top:2px}
.opt input:checked+label{border-color:var(--coral-deep);background:#fff;box-shadow:0 0 0 3px rgba(255,90,60,.18)}
.opt input:focus-visible+label{outline:3px solid var(--coral-deep);outline-offset:2px}
.form-foot{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:var(--s2);margin-top:var(--s4);padding-top:var(--s3);border-top:1px solid var(--line)}
.form-foot p{font-size:.88rem;color:var(--slate);max-width:340px}
.form-status{margin-top:var(--s2);font-size:.92rem;color:var(--slate)}

/* Legal / prose */
.page-hero{padding:clamp(48px,7vw,96px) 0 var(--s5)}
.page-hero h1{font-size:clamp(2.3rem,4.6vw,3.6rem);margin-top:var(--s2)}
.page-hero .lead{margin-top:var(--s3);max-width:640px}
.draft-banner{display:flex;gap:12px;align-items:flex-start;padding:16px 20px;border-radius:14px;background:#FFF1D6;border:1px solid #E9C987;color:#5a4410;font-size:.95rem;margin-top:var(--s4)}
.draft-banner strong{color:#3d2e08}
.prose{padding-top:0}
.prose h2{font-size:1.5rem;margin:var(--s5) 0 var(--s2)}
.prose p,.prose li{color:#2c3958}
.prose p+p{margin-top:var(--s2)}
.prose ul{padding-left:1.2em;margin:var(--s2) 0}
.prose li+li{margin-top:8px}
.prose .updated{color:var(--slate);font-size:.93rem}

/* 404 */
.notfound{min-height:62vh;display:grid;place-items:center;text-align:center}
.notfound .big{font-family:var(--font-head);font-weight:800;font-size:clamp(5rem,16vw,10rem);letter-spacing:-.06em;line-height:1;color:var(--ink)}
.notfound .big span{color:var(--coral)}
.notfound .btn-row{justify-content:center;margin-top:var(--s4)}

/* Reveal motion */
.reveal{opacity:0;transform:translateY(18px);transition:opacity .7s cubic-bezier(.2,.7,.2,1),transform .7s cubic-bezier(.2,.7,.2,1)}
.reveal.in{opacity:1;transform:none}
.no-js .reveal{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}*{transition-duration:.01ms!important;animation-duration:.01ms!important}}

/* Responsive */
@media (max-width:1080px){
  .grid-4{grid-template-columns:repeat(2,1fr)}
  .flow{grid-template-columns:1fr 1fr 1fr;row-gap:var(--s5)}
  .flow::before{display:none}
  .retainer{grid-template-columns:1fr 1fr}
  .retainer>div:first-child{grid-column:1/-1}
}
@media (max-width:900px){
  .hero-grid,.cta-box,.faq-grid,.form-wrap{grid-template-columns:1fr}
  .hero-visual{margin-top:var(--s2)}
  .cta-box .btn-row{justify-content:flex-start}
  .faq-grid .section-head,.form-aside{position:static}
  .pricing{grid-template-columns:1fr;max-width:480px;margin:0 auto}
  .plan.featured{transform:none;order:-1}
  .grid-3{grid-template-columns:1fr}
  .work-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}
  .footer-top{grid-template-columns:1fr 1fr}
  .footer-top>div:first-child{grid-column:1/-1}
}
@media (max-width:640px){
  body{font-size:16px}
  .section-head{margin-bottom:var(--s5)}
  .grid-4,.grid-2{grid-template-columns:1fr}
  .niche{min-height:0}
  .niche h3{margin-top:var(--s3)}
  .flow{grid-template-columns:1fr;row-gap:0}
  .flow li{display:grid;grid-template-columns:56px 1fr;gap:18px;padding-bottom:var(--s4)}
  .flow li:not(:last-child)::after{content:"";position:absolute;left:27px;top:60px;bottom:4px;width:2px;background:rgba(255,90,60,.35)}
  .flow .num{margin-bottom:0}
  .work-grid{grid-template-columns:minmax(0,300px);}
  .retainer{grid-template-columns:1fr;padding:var(--s3)}
  .hero h1 .hl{white-space:normal}
  .float-chip.one{left:-6px;top:10%}
  .float-chip.two{right:-6px}
  .field-row,.options,.options.two{grid-template-columns:1fr}
  .about{grid-template-columns:1fr;text-align:left}
  .avatar{width:88px;height:88px;border-radius:24px;font-size:1.5rem}
  .btn-row .btn{flex:1 1 auto;justify-content:center}
  .proof-inner{flex-direction:column;align-items:flex-start}
}

/* ---- QA pass fixes ---- */

.hero{overflow-x:clip;overflow-y:visible}
.hero::before{top:-120px}
.hero::after{bottom:-60px}
.nav-links a.btn{color:#fff}
.nav-links a.btn:hover{background:#ad301b;color:#fff}
.work-item figcaption .badge{display:inline-block}
.float-chip.one{top:auto;bottom:34%;left:-28px}
.float-chip.two{bottom:8%;right:-20px}
.flow::before{left:28px;right:calc((100% - 96px)/5 - 28px)}
.retainer{align-items:stretch}
.ret-opt{display:flex;flex-direction:column;justify-content:center}
.avatar{display:flex;align-items:center;justify-content:center}
.cta-band{padding-top:0}
.cta-band.lead-in{padding-top:var(--section)}
@media (max-width:640px){
  .work-grid{grid-template-columns:1fr 1fr;gap:20px 14px}
  .work-grid .work-item:first-child{grid-column:1/-1;width:min(280px,100%);margin:0 auto}
  .phone.placeholder{padding:14px}
  .phone.placeholder strong{font-size:.9rem}
  .phone.placeholder span{font-size:.8rem}
  .work-item figcaption{margin-top:14px}
  .work-item figcaption span{font-size:.82rem}
  .hero-visual .phone{width:min(280px,76vw)}
  .float-chip{font-size:.8rem;padding:10px 12px}
  .float-chip.one{left:0;bottom:30%}
  .float-chip.two{display:none}
  .nav-links a.btn{justify-content:center}
}
.work-item figcaption .badge{display:inline-block;color:var(--cream);font-size:.72rem;margin-top:0}
.work-item.is-ph .badge{background:var(--slate)}
@media (max-width:640px){
  .work-grid{grid-template-columns:1fr;gap:16px}
  .work-grid .work-item:first-child{margin-bottom:var(--s3)}
  .work-item.is-ph .phone.placeholder{aspect-ratio:auto;border-radius:20px;padding:20px;justify-content:flex-start;text-align:left}
  .work-item.is-ph .ph-inner{display:grid;grid-template-columns:44px 1fr;column-gap:14px;max-width:none;align-items:center}
  .work-item.is-ph .ph-icon{grid-row:1/3;margin:0;width:44px;height:44px}
  .work-item.is-ph .phone.placeholder span{margin-top:0}
  .work-item.is-ph figcaption{display:none}
}
.nav-links a.btn[aria-current="page"]{background:var(--coral-deep);color:#fff}
.cta-box .btn-row{flex-direction:column;align-items:stretch;max-width:300px;margin-left:auto;width:100%}
.cta-box .btn-row .btn{justify-content:center}
@media (max-width:900px){.cta-box .btn-row{margin-left:0;max-width:none}}
@media (max-width:640px){.hero-visual.hide-sm{display:none}}

/* ---- v2: four-niche work grid, terms line, agreement checkbox ---- */
.work-grid.four{grid-template-columns:repeat(4,minmax(0,250px));gap:clamp(20px,3vw,40px)}
.terms-line{margin-top:var(--s1);text-align:center;color:var(--slate);font-size:.88rem}
.agree{display:grid;grid-template-columns:22px 1fr;gap:12px;align-items:start;margin-top:var(--s2);padding:16px 18px;border-radius:14px;background:var(--cream);border:1.5px solid rgba(20,33,61,.16)}
.agree input{width:20px;height:20px;margin:2px 0 0;accent-color:var(--coral-deep);cursor:pointer}
.agree label{font-weight:500;font-size:.93rem;line-height:1.55;cursor:pointer}
.agree:has(input:checked){border-color:var(--coral-deep);background:#fff}
.btn[disabled]{opacity:.45;cursor:not-allowed;box-shadow:none;transform:none}
.btn[disabled]:hover{background:var(--coral-deep);transform:none}
.btn[disabled]:hover svg{transform:none}
@media (max-width:1080px){.work-grid.four{grid-template-columns:repeat(2,minmax(0,260px))}}
@media (max-width:640px){.work-grid.four{grid-template-columns:1fr}}

/* payments */
.pay-step[hidden],.paid-panel[hidden],.pay-test[hidden],form[hidden]{display:none}
.pay-step{margin-top:var(--s4);padding:var(--s4);border-radius:var(--radius);background:var(--cream);border:1.5px solid var(--coral-deep)}
.pay-step .pay-h{font-size:1.4rem;margin:6px 0 10px}
.pay-step p{color:var(--slate);font-size:.95rem;margin:0 0 var(--s3)}
.pay-step .btn{white-space:normal;text-align:left}
.pay-step .pay-note{margin:var(--s2) 0 0;font-size:.88rem}
.pay-step .pay-test{margin:var(--s2) 0 0;padding:10px 14px;border-radius:10px;background:#FFF1D6;border:1px solid #E9C987;color:#5a4410;font-size:.85rem}
.paid-panel h2{font-size:clamp(1.5rem,2.6vw,2rem);margin:8px 0 10px}
.paid-panel > p{color:var(--slate)}
.paid-steps{margin:var(--s3) 0;padding-left:1.2em}
.paid-steps li{margin:0 0 10px}

/* overnight run 25: send fallbacks under the intake form */
.send-alt{margin-top:var(--s3);padding:var(--s3);border:1px dashed rgba(20,33,61,.25);border-radius:16px;background:#fff}
.send-alt p{margin:0 0 10px}
.send-alt .btn-row{margin:0 0 8px;gap:10px;flex-wrap:wrap}
.send-alt .btn{padding:12px 18px;font-size:.95rem}
/* hooks explainer */
.section-head p.hook-def{font-size:1rem;color:var(--ink);background:var(--cream);border:1px solid var(--line);border-radius:14px;padding:12px 18px;display:inline-block;max-width:640px}
.section-head p.hook-def a{font-weight:600;white-space:nowrap}
.hero-note a.hook-q{font-weight:600;white-space:nowrap}
.faq details:target{border-color:var(--coral)}
.faq details{scroll-margin-top:110px}

/* Formats line under the packages */
.formats-line{display:flex;align-items:center;justify-content:center;gap:10px;margin:var(--s4) auto 0;max-width:720px;text-align:center;color:var(--ink);font-size:.95rem}
.formats-line svg{width:20px;height:20px;flex:none;color:var(--coral-deep)}
@media (max-width:640px){.formats-line{align-items:flex-start;text-align:left}.formats-line svg{margin-top:3px}}

/* Tally brief + upload: primary option on /start/ */
.tally-cta{padding:var(--s4);border-radius:var(--radius);background:var(--cream);border:1.5px solid var(--coral-deep);margin-bottom:var(--s4)}
.tally-cta .tally-h{font-size:clamp(1.3rem,2.4vw,1.6rem);margin:0 0 var(--s1)}
.tally-cta p{margin:0 0 var(--s3);color:var(--slate)}
.or-divider{display:flex;align-items:center;gap:14px;margin:0 0 var(--s4);color:var(--slate);font-size:.9rem;font-weight:600}
.or-divider::before,.or-divider::after{content:"";flex:1;height:1px;background:var(--line)}
.upload-next{margin-top:var(--s3);padding:12px 16px;border-radius:14px;background:var(--cream);border:1px solid var(--line);font-size:.95rem}
.upload-next a{font-weight:600}
.or-divider[hidden],.upload-next[hidden],.tally-cta[hidden]{display:none}

/* Order code (ties brief, payment and client folder together) */
.order-code{margin:0 0 var(--s3);padding:10px 16px;border-radius:14px;background:#fff;border:1.5px dashed var(--coral-deep);font-size:.95rem;color:var(--ink)}
.order-code strong{font-family:var(--font-head);letter-spacing:.06em;white-space:nowrap}
.order-code[hidden],#sent-panel[hidden]{display:none}

/* Follow along (social profiles; only live ones render) */
.follow{padding:var(--s6) 0}
.follow-inner{display:flex;align-items:center;justify-content:space-between;gap:var(--s4);flex-wrap:wrap;background:var(--paper);border:1px solid var(--line);border-radius:28px;padding:clamp(24px,4vw,40px)}
.follow-inner h2{font-size:clamp(1.4rem,2.6vw,2rem);max-width:520px}
.follow-links{list-style:none;margin:0;padding:0;display:flex;gap:12px;flex-wrap:wrap}
.follow-links a{--icon-cut:#FFFFFF;display:inline-flex;align-items:center;gap:10px;padding:12px 20px;border-radius:999px;border:2px solid var(--line);color:var(--ink);text-decoration:none;font-family:var(--font-head);font-weight:600;background:#fff;transition:border-color .2s,color .2s}
.follow-links a svg{width:24px;height:24px;color:var(--coral-deep);flex:none}
.follow-links a:hover,.follow-links a:focus-visible{border-color:var(--coral-deep);color:var(--coral-deep)}
.footer-social{display:flex!important;gap:10px!important;margin-top:var(--s3)!important}
.footer-social a{--icon-cut:#14213D;display:inline-flex;width:40px;height:40px;align-items:center;justify-content:center;border-radius:12px;background:rgba(255,248,238,.08);color:var(--cream)}
.footer-social a svg{width:22px;height:22px}
.footer-social a span{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.footer-social a:hover,.footer-social a:focus-visible{background:var(--coral);color:var(--ink);--icon-cut:#FF5A3C;text-decoration:none}
@media (max-width:640px){.follow-inner{flex-direction:column;align-items:flex-start}}
/* Unlisted example pages (e.g. /pets/): a single-column, low-key hero */
.hero-slim{padding-bottom:var(--s4)}
.hero-slim .wrap{max-width:820px;text-align:center}
.hero-slim .lead{margin-left:auto;margin-right:auto;max-width:640px}
.hero-slim .btn-row{justify-content:center}

/* Pay-first rule line (pricing, /start/ aside, brief-received panel, Pay step) */
.pay-first{display:flex;align-items:flex-start;justify-content:center;gap:10px;margin:var(--s4) auto 0;max-width:720px;padding:12px 18px;border-radius:14px;background:#fff;border:1.5px solid #FF5A3C;color:#14213D;font-size:.95rem;line-height:1.5;text-align:left}
.pay-first svg{width:20px;height:20px;flex:none;margin-top:2px;color:#FF5A3C}
.form-aside .pay-first,.paid-panel .pay-first,.pay-step .pay-first{margin:var(--s3) 0;max-width:none;justify-content:flex-start}
.pay-first[hidden]{display:none}
/* Former inline styles (moved for the Content-Security-Policy) */
.float-chip strong.inline{display:inline}
.page-hero.pb0{padding-bottom:0}
section.pt6{padding-top:var(--s6)}
.form-aside .aside-h{font-size:1.4rem}
.mt4{margin-top:var(--s4)}
.banner-icon{flex:none;margin-top:2px}
.notfound .nf-h{font-size:clamp(1.8rem,3.4vw,2.6rem);margin-top:var(--s3)}
.notfound .nf-lead{margin:var(--s2) auto 0;max-width:520px}